Throughout a two-part listening to which came about on Wednesday and Thursday, a subcommittee of the Home Committee on Oversight and Reform’s Financial and Client Coverage, mentioned it will likely be analyzing Juul’s advertising and marketing and well being claims. The committee’s chairman, Rep. Raja Krishnamoorthi, D-Ailing., mentioned that the goal is to know what makes Juul “so enticing to teenagers.”
“In reality, I’ve had one in my hand throughout this complete assertion,” mentioned Krishnamoorthi pointing to a Juul system. “It’s my honest hope that our hearings right this moment and tomorrow will assist us higher perceive Juul’s function on this horrible epidemic and level us towards options to forestall teen vaping dependancy,” he added.
In response to those claims, a Juul spokesman mentioned that the corporate shares the committee’s “considerations about youth vaping and welcomes the chance to look and share details about our dedication to remove flamable cigarettes and our aggressive, trade main actions to fight youth utilization.”
Pledging $7.5 Million to Analysis the Affect of E-Cigs on Teenagers
In keeping with this assertion, earlier this month it was reported that the San Francisco-based producer might be funding a examine trying into the teenager vaping difficulty. The $7.5 million grant awarded by Juul, might be structured in methods meant to make sure the “full autonomy” to the researchers, together with “sole possession of the sponsored analysis and full management over the publication of the findings.”
A press release from President and CEO of Meharry School (the place the examine might be performed), Dr. James Hildreth, defined the significance of researching “the rising prevalence of e-cigarettes, together with how they have an effect on younger individuals.”
“The grant from Juul Labs provides Meharry the distinctive alternative to take the lead on a brand new line of totally unbiased analysis on this vital space of public well being,” mentioned Hildreth. “Smoking has had disproportionately damaging results on minority, and significantly African-American, populations for many years. At Meharry, we’ve got been on the entrance traces of treating these impacted by this scourge and see firsthand how smoking can destroy lives. Our purpose is to assist set a brand new course for schooling, prevention and coverage surrounding the usage of tobacco and e-cigarettes.”
Learn Additional: CNBC
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