Regardless of whether you are a cannabis license holder, ancillary company, or aspiring cannabis market entrepreneur, attending networking events, conferences, and company meetings is essential to your achievement.
The legal cannabis market began not so lengthy ago with a modest group of passionate persons connecting in particular person at events that gradually spread across the nation. That face-to-face connection is nevertheless critical now to creating leads, developing relationships, and closing offers in the marijuana market.
Even though a lot of of the company meeting and networking do’s and don’ts for the cannabis market are the similar as any other market, there are some special considerations and nuances you will need to maintain in thoughts. Following are 5 strategies you can comply with to ramp up your cannabis market networking and meeting achievement.
1. Be Ready
Just before you attend a marijuana market conference or company meeting, make positive you are ready. Even though the market may possibly be perceived as enjoyable and nevertheless have a lazy stoner reputation amongst some persons, the reality of the market is pretty various. Today’s cannabis conferences and company meetings are filled with savvy company persons, and you will need to be ready to impress them if you want to be thriving.
With that mentioned, make positive you have professionally made and printed company cards, bring a lot of them with you, and hand them out generously. Create and practice your elevator pitch so you can provide it on the fly.
In addition, pre-schedule meetups with persons who you know will be at the trade shows you strategy to attend anytime feasible. Factors can get crazy through expos and conferences, and it is effortless to drop track of time and miss possibilities to meet with persons when the hours pass rapidly.
two. Be Perceptive
It is really vital that you know who you are speaking to at all occasions and adjust your message to match your audience. Bear in mind, not absolutely everyone who performs in the cannabis market is a cannabis user. In current years, there has been an influx of experts from Corporate America and other industries, and a lot of of them do not use cannabis items at all.
For instance, if you are at a company meeting or trade show, do not assume the persons you are networking with will want to share an edible with you. Usually let the other particular person(s) take the lead when it comes to indulging in cannabis with company connections. Just like sharing a glass of wine at a company dinner is acceptable, sharing an edible is acceptable as lengthy as you maintain items skilled (see #three beneath) and do not overindulge (see #five beneath).
three. Be Expert
Getting skilled is a rule for any company meeting or networking occasion, but it bears reinforcement as it relates to the marijuana market. Be respectful to absolutely everyone you meet and by no means make assumptions about any one primarily based on their attire or look. You by no means know who you may possibly be speaking with – they could be your subsequent huge client or investor.
In addition, use prevalent company etiquette and turn off your telephone. The particular person you are speaking with need to often be your leading priority. Thus, schedule occasions all through the day to verify your telephone and respond to calls, emails, and texts only at these occasions.
four. Be Patient
It is often a fantastic concept to wait to indulge in cannabis till soon after a networking occasion or conference. Even if the atmosphere at an occasion is enjoyable, you are not there to celebration – at least not till you have completed your company activities.
Assume of it this way – persons are significantly less most likely to take you seriously and view you as a skilled they want to function with or invest in if you are prioritizing enjoyable more than company. There is a time and location for every little thing, so be patient and indulge at the appropriate time and only in proper areas.
five. Be Sensible
In no way overindulge at a company meeting or occasion. Just like you need to by no means drink as well substantially, you shouldn’t use so substantially cannabis that it negatively impacts your behavior in a company circumstance.
Similarly, do not attend a company function smelling like marijuana, which can be related with overconsumption and a lack of professionalism. Once again, there is at time and location for every little thing, so physical exercise restraint and be clever.
Preserve in thoughts, getting clever does not finish when company meetings and networking events do. Be positive to get company cards and get in touch with information and facts for absolutely everyone you meet and comply with up with them appropriate soon after the meeting or occasion ends.
Even though meetings and networking events are terrific for producing connections, creating leads, and developing relationships, you will need to nurture these relationships on an ongoing basis if you want to turn them into closed offers and company successes.
Crucial Takeaways about Cannabis Company Meeting and Networking Etiquette
The cannabis market networking and company meeting do’s and don’ts supplied above give you a strong foundation to get started with, but you will will need to do your homework to definitely succeed.
Investigation each and every occasion, get to know your audiences, and adjust your messages, behavior, and offerings to match. With your due diligence completed, be ready, perceptive, skilled, patient, and clever, and you will be additional thriving at every single occasion and meeting.
Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Inventive, Inc., a advertising communications firm providing, copywriting, content material advertising, e mail advertising, social media advertising, and strategic branding solutions. She spent the initially half of her 25-year profession directing advertising applications for AT&T and HSBC. Nowadays, her consumers incorporate household brands like Citigroup, Cox Communications, Intuit, and additional as properly as modest corporations about the planet. Susan has written 11 advertising-connected books, like the very preferred Content material Advertising for Dummies, 30-Minute Social Media Advertising, Kick-ass Copywriting in 10 Straightforward Actions, The Ultimate Guide to E mail Advertising, and she is a preferred advertising and branding keynote speaker. She is also a Certified Profession Coach and Founder and Editor in Chief of Females on Company, an award-winning weblog for company girls. Susan holds a B.S. in advertising and an M.B.A in management and method.