Provides very first credible platform for CBD brands to successfully target new buyers
LOS ANGELES – October 7, 2019 /Canna Newswire/ – Digital marketing platform FieldTest has launched a new business enterprise division to serve the CBD market. BDS Analytics and Arcview Marketplace Analysis project that the collective marketplace for CBD sales in the U.S. will surpass $20 billion by 2024. As brands fight for marketplace share, the market will call for scalable and predictable channels to marketplace their solutions. FieldTest, the biggest single supply of very first-celebration CBD customer information, has launched a CBD division to enable providers attain new buyers by way of on line publishers employing its proprietary promoting tools.
According to FieldTest founder Gibby Miller, “We made this division primarily based on a need to have rather than a want. CBD brands are largely blocked from spending funds on social media marketing due to subjective policies, so they’re coming to us for assistance on how to successfully and responsibly get exposure for their brands.”
Meredith Schroeder and Ashley Lewis left Goop to commence Los Angeles-primarily based Fleur Marché which has been dubbed “the Sephora of CBD” by Speedy Business. Schroeder notes, “We have been excited to companion with FieldTest whose distinctive strategy to digital marketing in the CBD space delivers a essential promoting service that is not quick for cannabis brands to come across.” FieldTest’s strategy focuses on prime tier way of life and customer media rather than regular cannabis publishers as a way to attain extra vertical audiences that will fill a company’s sales funnel.
“CBD brands are left with couple of alternatives for digital advertisements,” mentioned Miller, “It was significant that we make a plan to enable them attain new customers with small preceding information of CBD and expose them to these new solutions.”
FieldTest, founded in 2014, has extended been the go-to platform for DTC brands focused on information-driven digital promoting. They took the distinctive strategy of reaching out to their vast network of prime tier media to make a trusted connection for CBD marketing. “We give our clientele peace of thoughts as we’ve worked with our inventory partners to get explicit permission for CBD advertisements,” according to Miller. The company’s experience in the overall health and beauty space was a all-natural transition to a direct-to-customer item like CBD.
CBD clientele can opt for in between a self service or white glove strategy to digital marketing, each supplying access to the company’s platform targeting and analytics that have established good results in reaching target audiences that create sales. FieldTest has worked with a variety of industries from important league sports teams, direct-to-customer solutions, luxury actual estate developers, and regulated markets like cannabis and pharmaceuticals.
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