reports new restrictions will be added to limit exactly where cannabis enterprise billboards can be placed. On the vibrant side, the city is also mulling a move to ease regulation regarding exactly where pot shops, indoor farms and processing centers can be positioned.
Politicians and attorneys who drafted the guidelines also took care to use the term “marijuana” rather than “cannabis” in all new city documents and codes – a distinction that not only mirrors the language of Prop. 64, the ballot measure that legalized recreational sales, but also differentiates marijuana from hemp and hemp-derived CBD.
Marketing Cannabis in California
Marketing restrictions on marijuana and connected enterprises has been the topic of sharp debate in San Diego and other California communities for years now. Most in favor of far more stringent guidelines say they have a vested interest in maintaining the conspicuous material away from the eyes of youngsters, as they do not want to encourage use of the drug by minors.
In San Diego, the proposed ban would prohibit billboard advertisements for marijuana sales inside 1,000 feet of areas youngsters are probably to collect – schools, playgrounds, day cares, youth centers and public parks.
Despite the fact that California law also bars billboard advertisement inside 1,000 feet of some areas youngsters are prone to collect, that statute does not cite public parks. An earlier version of the San Diego law also incorporated churches, residential care facilities, libraries and residential neighborhoods. Nevertheless, these restrictions did not make it into the new law.
The law does indicate that the marketing ban extends to each legal and black industry marijuana enterprises, addressing a significant complaint about the state law that leaves this query open-ended – potentially enabling unlicensed enterprises to promote on billboards with out restriction, but not these that are licensed. (Realistically, as our Los Angeles marijuana enterprise marketing attorneys know, posting a billboard about a business or service that is not legally permitted to operate carries its personal dangers that could be far costlier.)
It is estimated that just in San Diego, there are nonetheless roughly 100 unlicensed marijuana delivery solutions, which are a threat to the city-sanctioned enterprises. Nevertheless, most of the illegal brick-and-mortar bud enterprises have been purged, at least in San Diego. These stay a substantial dilemma for authorities in other cities, like Los Angeles.
The legal dispensaries say billboard advertisements, which can expense thousands of dollars month-to-month, are critical to drawing in new buyers. Nonetheless, several say they welcome the new guidelines, especially when the language tends to make it clear that illegal operations are not permitted. They have expressed concern about enforcement, although – fines and citations from code enforcement becoming preferable to a go to from nearby police.
San Diego very first started enabling health-related cannabis businesses to operate there 5 years ago. At the time, it barred any marijuana enterprise from operating inside 100 feet of specific areas like schools and churches – with out consideration for typographical barriers like freeways. The new measure will no longer measure that distance as a straight line, but alternatively as a pedestrian path involving home lines.
The Los Angeles CANNABIS LAW Group represents growers, dispensaries, ancillary businesses, sufferers, physicians and these facing marijuana charges. Get in touch with us at 714-937-2050.
San Diego Cracking Down on Marijuana Billboards, The San Diego Tribune