Gaming is an essential part of the millennial lifestyle. These days, being good at a game is a matter of prestige, and a lot of people watch YouTube videos to improve their gaming skills. In such a situation, for people who are good at their game, creating YouTube videos is an easy way to gain the publicity that they dream of.
However, one needs to realize that simply being good at your game will not suffice, and creating a gaming video on YouTube is much easier than getting discovered in the platform. Simply knowing how to wipe the floor with everybody in it in your Fortnite session or knowing how you strategize your Clash of Clans base to perfection will not suffice.
You need to walk the extra mile and focus on getting yourself discovered in the competitive world of YouTube gaming. The channel description, logo, and overall layout must be edited to perfection so that you are able to command the respect of a first-time visitor.
The quality of your video content needs to be superior to that of industry-standards if you want to survive in this rat race. To help you in your journey, we have formulated a list of top 5 tips that will help you in establishing your YouTube gaming channel.
Identify Your Gaming Genre
In 2020, gaming is more than just another genre, and it has several subcategories under it. If you want to make your mark in gaming, start by identifying your niche. The golden rule here is to avoid creating any video on a game you are not well acquainted with. This will ensure that your videos are authentic, and people are eager to watch them.
For example, let us consider that you are a pro in a particular game, and you happen to notice a glitch in its Easier egg or any other feature. You can consider creating a short video in raising awareness about the glitch and providing your take on the subject. With a YouTube video editor, you can edit such videos in a matter of minutes and publish them on your channel. In the world of gaming videos, it is all about who points out a feature of glitch before the herd.
Come Up with Content That Will Sell
If you are new to the world of YouTube gaming, the first step is in identifying your competitors. Lookup people who create videos in the same game that you wish to and spend time browsing through the content in their comments section.
Often gamers ask for video title suggestions from their viewers, and you will find details of the same in the comments section. By acting on those suggestions, it will be easy for you to build a fan following. Later, as your videos gain popularity, you can start engaging with your viewers to come up with better ideas on gaming content.
Optimize the Content for Search Engines
Understand that no one is going to YouTube to search for ‘John playing level 53 of XYZ game’. Having this as the title of your video will bring down its online visibility. Using appropriate keywords is the first step in ensuring that your videos reach the people they are targeting.
Start by going to YouTube or Google and typing in a few words relevant to the game that you are playing.
You will find that the search engine offers you suggestions. These are the words other gamers type when looking for content that is similar to the one you are going to produce. By having some of these phrases in your video title or description, you increase the chances of people finding your video in the digital content.
Focus on One Game
If you want to establish yourself as an authority in the world of gaming, you need to start your channel with one game that you are confident about. Play the game through and through till you master all the levels and come up with tactics that will help your viewers. Understand that unless you provide them with something of value, they will not come back to your channel.
Focus on learning How to edit videos for YouTube, so that each of your videos will have something unique despite being based on the same game. When you have established an online presence, you can consider pivoting to other games. However, make sure that you take up one game at a time, and the new game should have something in common with the previous one.
For example, if your primary game is Call of Duty, then try to ensure that the next game you move to us also something along the lines of a first-person shooter. That way, you will ensure that your audience gets something similar to what they were already playing, which will ensure better chances of them staying loyal to your channel. If your gaming channel has videos on more than one game, make sure that you have a dedicated playlist for each of them.
Do Not Neglect the Editing
A look at any of the popular gaming videos will reveal that each of them has been meticulously edited to perfection. Understanding that compromising on the quality of even one video will affect the impact of your YouTube channel.
With the volume of gaming videos being generated every day, you need to create content that catches the attention of the viewer in the first few seconds and has them glued to the screen for more. The use of an intro maker will help you in this regard. Make sure that you prepare appropriate thumbnails for the video as every content that you create is an opportunity for new followers to connect with you.
YouTube gaming is a relatively new field of video content, and its popularity is only expected to rise in the coming years. If you are able to establish yourself as a veteran of the gaming fraternity on YouTube, the future will present a host of opportunities for you.