Revolution Cannabis nearly sweeps the Illinois Cannabis Cup, but some reviewers question the process

The results of Illinois’ first statewide legal marijuana competition revealed a clear favorite, though a couple of full-time cannabis reviewers caution people to take the results with a grain of salt.

The High Times Cannabis Cup Illinois named Revolution Global brands the winner in six of seven announced categories, with other top finishers featuring other big growers in the state, such as Cresco, Green Thumb Industries and PharmaCann. But some reviewers question whether the process was broad-based and fair enough.

While previous Cannabis Cups around the world typically have featured celebrity judges such as Snoop Dogg or industry insiders, this time the process was different, in part due to the coronavirus pandemic. In Illinois, where recreational marijuana first became legal this year, the judging was opened up to the public, as a way to broaden participation.

Up to 220 judges could participate in each category. They bought judging kits containing samples of products from producers statewide, costing $150 to $280 for up to 28 grams, or about an ounce, which were only sold at a handful of dispensaries statewide.

About Rob Meagher

Rob Meagher, CBE’s Founder, President and Editor-in-Chief is a 30 year veteran of the media world. His career has spanned from stints representing the Washington Post, USA Weekend, Reader’s Digest, Financial World & Corporate Finance to the technology world where he worked at International Data Group and Ziff Davis where he was part of the launch team for The Web Magazine, Yahoo Internet Life, Smart Business and Expedia Travels before starting his own marketing and Publisher’s Representative Firm. He also ran all print and online media sales and marketing for the Society for Human Resource Management before partnering with Forbes and then Fortune to create Special Sections covering a variety of topics. Rob, who started CBE Press in 2014, can be contacted at [email protected]

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